Freelance Day 15 | 5 Tips for a Kickass Business Plan

I have been doing things out of order. Putting the cart before the horse. Not looking before I leap. All that.

I jumped right into the fun stuff. The web site design, the dreaming of big things, the logo and photos and social of it all. And I forgot a very important step. The Business Plan.

A business plan is a written statement and set of objectives for a business. It outlines the organization’s background, competition, and unique attributes. But most importantly, a good business plan details the ways and methods of reaching the goals and objectives. It’s specific and flexible. It’s all encompassing and leaves wiggle room for bigger dreaming.

When I started these 30 Days, I promised myself that I’d set this freelance business up the right way, and that way means that I need a game plan, clear goals and a road map. I want the work I do to be successful, and I want to get there efficiently. A business plan will help me do all of that and more.

Of course there was one snag: I don’t really know how to write a business plan. So I’ve been researching, and today I’m sharing what I’ve learned here. So if you’re starting on our own freelancing journey, or if you’re trying hard to make it big in any kind of business, then you have your own, awesome plan.

5 Tips for a Kickass Business Plan

Dream First.

Don’t be afraid to think big and create a vision for your business. If you start with the specifics and details about your competition or the market or where you fit into the industry, you might squash your enthusiasm before you ever really begin. Dream first. Where do your really, really want to be in the next five years? Even if it feels like a reach right now, write it down. This is your plan. And you’re allowed that freedom here.

Remember Your Clients.

It’s very easy to get caught up in your details when you’re writing your business plan. There’s a lot you have to think about and be accountable for: budget, plans, objectives, goals, methods, and more. But never, ever loose sight of your client. You are still there to serve them, make sure they’re happy. Ultimately, they’ll be paying your bills, so being conscious of them and their needs when you’re planning is how you set yourself up for success.

And Don’t Forget Your Competition Either.

You need to know what they’re offering, what they’re billing, who they’re working for. They can show you what works and what doesn’t, and you might be surprised at the opportunities to work together.

Share. Share. Share.

Let other people read your business plans and listen to their feedback. You might be an expert in your field, but you can’t always think of everything. More eyes mean more perspective and more ability to plan for any obstacles you might face.

You’re Unique.

You aren’t your clients or your competition. You bring something amazing to the table. And that is what will make you successful. As you write and revise your business plan, think like you. Think about what separates you from everyone else, and then show that off. Your differences will set you apart.