I’m a woman of many talents. I don’t say that to brag or boast, but rather to make a point. Hear me out.
Professionally speaking: I have work experience and degrees in writing: fiction, non-fiction, journalism. I have work experience and a degree in graphic design. I have a passion for photography. I feel like I have a handle on blogging and social media. I like doing marketing and PR for companies.
And I want to do it all. I want to offer all these amazing services in my business. I could. I’d be this amazing one-stop shop for all your marketing and design needs. But here’s an important lesson that I’ve learned: I need to have a focus or I’ll never get started.
I’ve been saying forever that I needed to start my freelance web site, and I’ve been staring at the project and staring and staring.
Because when I think about it as all that I want to do, when I think about all the things I could offer, that I would like to offer, I feel very small. Thinking that way makes it seem like it’s not possible, at all. My palms sweat worrying about organizing that monster of a web site. And my heart races when I think of explaining that to a potential client. And forget fitting all that into an elevator pitch.
It’s quite simply too much.
And I need focus.
It’s really that simple. I need to look at the project in small pieces. Small pieces aren’t so scary. Small pieces are manageable. Smaller fits me better.
It doesn’t mean that I don’t want to include writing, social media, photography, PR services or anything else when I start officially working. But it does mean that I can’t do it all right now, and I need to pick my freelancing battles.
And I decided to start with design. I’ll launch my business offerings with all kind of design choices, and my web site will be beautiful. But if you click through to the other pages, it will tell you that those other offerings, those other talents, are actually coming soon.
I promise one day to offer writing and photography. But in the meantime, I need to focus.
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